Signal Over Noise Vol 2, Issue 17 | Apr 29 2026You Can't Cost-Reduce Yourself to Greatness I caught a Seth Godin interview at the beginning of the week and one line in particular caught my attention. He said “you can’t cost-reduce yourself to greatness,” and it stuck because it named something we’ve all been watching happen without quite having the words for it. There is a story being told about AI right now, which is this: AI is here to make your existing work cheaper. Fewer people, lower...